About Me
Executive Producer | Senior Creative Event Producer delivering complex, large-scale experiences for global brands.
With over 15 years' experience across B2B and B2C environments, I have led conferences, experiential activations and live events at scale - from international brand launches to award-winning, high-pressure productions. Known for calm leadership, meticulous execution, creativity and strategic oversight, I specialise in turning complex challenges into commercially successful outcomes.
Career Highlights
Agency Leadership
Executive Producer | Senior Creative Event Producer roles across leading UK and Australian agencies, partnering with global brands to deliver high-impact experiential, brand and live event programs at scale.
Live & Experiential Delivery
Led complex conferences, awards, gala dinners, festivals and touring programs across international markets - operating in high-pressure live environments with senior stakeholders, broadcast requirements and intricate production logistics.
Independent & Leadership Roles
Executive-level leadership roles managing multidisciplinary teams and clients, specialist suppliers and multi-million-dollar budgets, delivering global programs across Australia, the UK and international markets.
Strategic & Systems Leadership
Director-level leadership focused on end-to-end operational oversight, delivery frameworks and scalable execution models - enabling consistent, high-quality outcomes across creative, production and live environments.
What defines the work
- High-visibility, high-stakes live environments
- Budget ownership exceeding $5M
- International programs across multiple markets
- Live broadcast, show calling and rehearsals
- Custom builds, installations and complex logistics
- Senior stakeholder and brand leadership
Leadership & Execution
Leadership & Delivery
- Team and contractor leadership
- High-pressure live environments
- Show calling and rehearsals
- On-site crisis management
Commercial & Strategy
- Budget ownership ($5M+)
- Forecasting and profitability
- Client leadership and retention
- Pitching and growth support
Scale & Complexity
- International delivery
- Award-winning programs
- Guinness World Records projects
- High-visibility brand moments
Where Creative Direction Meets Technical Execution
Through my experience, I'm able to bring a creative director's perspective to concept, storytelling and experience design, while operating comfortably inside the technical detail that makes large-scale delivery possible. From CAD and build plans through to staging, logistics, safety and live execution, I understand how ideas are constructed, costed and delivered in real-world environments.
This crossover allows me to lead teams with clarity, challenge assumptions early, de-risk complex builds and ensure creative intent survives contact with reality - at scale, under pressure and in live environments.
Industry recognition including Cannes Lions, Spikes Asia, Red Globes, APMA's, Australian Effies and Guinness World Records - recognising excellence in creative ambition, executional complexity and live delivery at scale.
From London to Sydney, Daniel has partnered with global brands and agencies across experiential, digital and live environments - delivering work across diverse markets and cultures.
Let's work together
Available for senior creative leadership, executive production and strategic consulting.
Get in touch