Featured Projects
A selection of landmark global projects defined by scale, complexity and execution under pressure.
Samsung Slideliner
World-first experiential activation
A global, award-winning activation created to launch Samsung's premium Curved UHDTV range.
The Challenge
Introduce a high-end product to a competitive market through an experience that had never been attempted before — while meeting strict safety, engineering and stadium regulations across multiple countries.
My Role
Executive production and delivery lead — overseeing concept execution, engineering, stakeholder management, safety approvals and global touring across international sporting venues.
The Outcome
- •$101.8m in earned media
- •$8.6m in direct sales
- •Multiple international awards
Cisco Live
Large-scale conference & festival delivery
One of Australia's largest technology conferences, delivered annually at scale.
The Challenge
Execute a multi-day conference experience combining high-pressure plenary sessions, live broadcasts and a large-scale festival environment — all within a single venue footprint.
My Role
Senior production leadership across multiple years, including end-to-end show management, show calling, AV leadership, stage and content delivery, speaker management and large-scale experiential activations.
The Outcome
- •Seamless delivery for thousands of attendees annually
- •Transformation of the venue into a fully immersive conference and festival environment
- •Ongoing trust and repeat engagement year on year
Google Activations & Product Launches
Experiential, product and conference environments
A series of experiential activations and product launches delivered for Google across multiple markets.
The Challenge
Translate complex and often unreleased technology into engaging physical experiences — while collaborating with global teams across multiple time zones.
My Role
Production and execution leadership across custom stand builds, product launches and conference activations, working closely with Google teams in the US, UK and Asia.
The Outcome
- •Highly successful live executions across multiple formats
- •Repeat engagements year on year
- •Trusted delivery partner for complex, high-profile brand environments
Daikin 50th Anniversary
Large-scale corporate celebration
A four-day milestone celebration program marking Daikin's 50th anniversary in Australia.
The Challenge
Deliver a multi-layered program spanning conferences, ceremonies, gala dinners and a large-scale harbour event — all while maintaining consistency, safety and corporate messaging.
My Role
Senior production leadership overseeing planning, logistics, content, stakeholder coordination and complex live performance delivery on Sydney Harbour.
The Outcome
- •A seamless, high-impact anniversary program
- •A large-scale water and pyrotechnic performance delivered safely in one of the world's busiest harbours
- •Long-term client satisfaction and repeat business
